The company in betting hard on its Fitbit Health Solutions enterprise business line as it shifts its business model from device sales to recurring software and services revenue. The business line is projected to hit $100 million in revenue in 2019.
Although Fitbit's smart watch asset acquisitions activity has captured a lot of interest, CEO James Park made clear on a conference call with analysts that its group health and digital health business partnerships will be the biggest growth drivers for the future of the business.
Zelis highlights how employers, payers, and consumers are integrating digital tools to manage healthcare costs.
Frank Williams and James Park lead companies that are at starkly different parts of the healthcare spectrum, but they each have something in common: they had IPOs this year.